“Personally, I detest planning. I’ve got the classic entrepreneurial nature—‘Ready? FIRE! Aim.’ Plan?

Geez. Let’s just go sell something.”

The core content of this book is about your list. It could be a physical mailing list or an email list. I’m going to talk about some ways to build your list, and ultimately I’m going to discuss specific emails you should DEFINITELY include in your autoresponder email lists.

But before I get to all of that, I’m going to start with the bigger picture: the system you use and how the marketing funnel will benefit you once you set it all up. This is important, because many of the concepts I’ll cover will have their roots in the marketing funnel concept, which I’ll get into.

- Give it away
- Sell it
- Rebrand it
- Use it yourself